Kyle and I got back late last night from a wonderful week in New York City (thanks so much for all your excellent tips and suggestions on things to do while we were there!) I can't wait to share some bits and pieces of my trip once I'm able to sift through all the photos! In the meantime, I thought I'd share a couple blog designs that I completed before I left.
For her blog, Itsy Bitty Things, Brittany wanted a design that was really fun, colorful, playful, and bold, but still clean and modern. I knew she wanted something that didn’t overwhelm, so I worked to come up with a color scheme that was somewhat unexpected but not overbearing. I wanted to pair colors together in a way that was bold and fresh, that evoked a kind of clean feeling.
Brittany also wanted something that had a bit of a ‘60s vibe to it, so I tried to find a way to evoke a pop art feel while still keeping the design very clean and modern. Essentially, I wanted to do a modern twist on retro.
I ultimately came up with a design that was centered around a colorful rainburst. I tried to create a look that was defined by color, clean lines, and that pop art aesthetic. Brittany also loves bunnies, vintage Volkswagen Beetles, and bows and arrows, and she wanted to feature them as motifs on her blog. Bows and arrows in particular mean a lot to her, so I made sure to incorporate them in three different places that were prominent in the overall design. I'm really happy with how everything turned out :)
For Lauren’s blog, Blooming Leopold, I completely switched gears. Lauren wanted her design to be very pared-back and monochromatic. She’s really into art nouveau and wanted a design that would evoke that aesthetic. She also wanted her design to feel very ethereal and otherworldly, but to be anchored by clean lines and minimalism. I tried to come up with a design that hit all of these notes in equal parts.
Within that art nouveau aesthetic, Lauren especially likes the work of the illustrator Aubrey Beardsley. I designed the header using some Beardsley-style peacock feathers, and an art nouveau style font. I thought that creating the header in a subtle, silvery color would help to bring in a bit of an otherworldly feel, especially with the hint of gold on the right side, which I wanted to almost resemble a beam of sunlight.
Lauren chose to have an alternate header designed as well, with the font anchored by two simple lines on the top and bottom, so that she can switch out both headers whenever she wants a bit of a change:
Working on this design was a thrill for me, because it’s an aesthetic that I’m very drawn to personally, and I’ve been eager to work on a simple, monochromatic design for a while now. Getting to create this design for a lady as talented and inspiring as Lauren was icing on the cake! Seriously, go check out her blog and shop. She and her designs are wonderful.
Thanks for letting me share!